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Chenglong brand introduction

"Chenglong" is a commercial vehicle brand of Dongfeng Liuzhou Automobile Co., Ltd. Its predecessor was the first vehicle in Guangxi developed and produced by Dongfeng Liuzhou in 1969, the "Liujiang" brand truck. The "Chenglong" car brand was officially established in 1991. After nearly 50 years of development, it has developed into a commercial vehicle brand supported and trusted by users. With a persistent ingenuity, relying on the profound historical background of Dongfeng Liuzhou Automobile, Chenglong Motors has been continuously innovating and bringing forth new ideas, which is the first in many fields of domestic automobile manufacturing.

2021

In 2021, on the 5th Brand Customer Day, Chenglong released the "Dragon Travel Future" technology ecological brand and a full range of National VI 3.0 products. Card friends create an unprecedented comfortable driving environment. In addition to brand building and product development, Chenglong further deepened the interaction with card friends, held the first National Six Heavy Card Competition, and decided 15 champions in three levels within three months, showing the card friends the strength of Chenglong. Efficient and fuel efficient. In 2021, under the situation of the overall market downturn, Chenglong will still persevere, buck the trend and move up, with an endless tenacity, tenacity and wind, and bravely develop new situations!

2020

In 2020, in April, May and June, Chenglong achieved sales of over 10,000 for three consecutive months. Released a new brand system of Chenglong. After the renewal, "Chenglong" is not just a "car". From Chenglong Automobile to Chenglong, it is necessary to realize the upgrade from "car manufacturing" to integrating the technology ecology of the automobile industry; from providing products to providing comprehensive services The upgrade of logistics operation solutions; the shift from focusing on vehicles to focusing on people and customers. At the end of the year, it focused on medium- and long-distance logistics, and 6 key market segments, with layered customization, and the "1+1" twin-star strategic layout was achieved. This year, Chenglong made great achievements against the wind and waves, and the annual sales exceeded 85,000 units, a record high for four consecutive years.

2019

In 2019, it is the 50th anniversary of Liuzhou Automobile, and it is also a year for Chenglong Automobile to make great progress. In terms of product strength improvement, in 2019, Chenglong Motor's four platform products were fully upgraded, and the sales volume leaped through the creation of star models, and the national VI product layout was completed ahead of schedule. The distribution of service outlets on main transportation lines was optimized, and the number of service networks continued to grow significantly. Combined with market segmentation and industry-specific services, customer service satisfaction continued to improve. In 2019, the annual sales volume of Chenglong Motors reached 58,000 units, hitting a record high for three consecutive years.

2018

In 2019, it is the 50th anniversary of Liuzhou Automobile, and it is also a year for Chenglong Automobile to make great progress. In terms of product strength improvement, in 2019, Chenglong Motor's four platform products were fully upgraded, and the sales volume leaped through the creation of star models, and the national VI product layout was completed ahead of schedule. The distribution of service outlets on main transportation lines was optimized, and the number of service networks continued to grow significantly. Combined with market segmentation and industry-specific services, customer service satisfaction continued to improve. In 2019, the annual sales volume of Chenglong Motors reached 58,000 units, hitting a record high for three consecutive years.

2017

In 2017, Chenglong Motors sold 55,000 vehicles, a record high. Under the guidance of the "platformization" strategy, Chenglong Motors has successively launched a number of new products, and the product structure has become more and more perfect. In terms of major customers, we focused on key customers in sub-sectors such as express logistics, e-commerce, and LTL express, and deepened value marketing. In terms of promotion, event marketing and experiential marketing have been increased, and new products M3, L3, T7, H5, etc. have been launched one after another, attracting widespread attention in the media and user groups, and the brand image of Chenglong is improving day by day.

2016

Chenglong Motors has released a new heavy-duty platform (Chenglong H7, Chenglong T7) and a new medium-sized platform (Chenglong M3B), which adopts a modular design method to realize the individualization of a single model and maximize the generalization rate among various models. And the consistency of product quality, so that the safety and fuel economy of each model can be guaranteed. This platform-based product development concept of Dongfeng Liuqi is highly consistent with the product development concept of Scania, Volvo and other foreign high-end heavy trucks and foreign first-class passenger car companies. Dongfeng Liuqi Chenglong Automobile is in line with the international level.

2015

Chenglong H7 heavy-duty truck, a strategic new product representing Liuqi's new technological height, was officially released. 67 technical patents are added, and the four quality advantages of "safety, reliability, fuel saving and high efficiency" are escorted. Once it was unveiled, it was interpreted by the industry media as a sign that Liuqi "is approaching international level logistics and transportation heavy trucks".

 

2013

China's first high-efficiency logistics heavy truck M7 was born in Liuqi

2009

China's first medium truck with a keel frame structure cab was born in Liuqi.

2008

China's first high-end heavy truck that passed the European TUV safety standard was born in Liuqi.

2005

Developed China's first "American style" long head heavy truck and mass-produced it.

2003

Dongfeng Liuzhou Automobile has launched the commercial vehicle M53 project, built a new product platform, and actively introduced the QCD policy management model, striving to realize the transformation and upgrading of the commercial vehicle platform. On July 18 of the same year, the new sub-brand "Balong" heavy-duty trucks rolled off the assembly line and officially joined the competition in the domestic heavy-duty truck market.

1991

Created the "Chenglong" brand, and formed a product pattern of "a double master, riding the dragon and the east wind, taking both light and medium, and competing for development".

1979

Joined Dongfeng Motor Group and became the first company in China to develop and produce medium-sized diesel trucks, filling the gap of domestic medium-sized diesel vehicles.

1969

The development and production of "Liujiang" brand trucks is the first in Guangxi's automobile production.

1954

The predecessor of Dongfeng Liuzhou Automobile Co., Ltd. was Liuzhou Agricultural Machinery Factory, which was established on October 6, 1954.